CRM & Lifecycle Marketing — Klaviyo Certified
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I'm Harshit Arora. I run end-to-end CRM — email, SMS, and app push — for a cross-border K-beauty brand shipping to 25+ countries. I turn one-time buyers into repeat revenue, from the strategy down to the send.
Selected work
Real campaigns. Real channels. Real flows.
A sample of CRM creative I've built and shipped in Klaviyo for a K-beauty brand — brand spotlights, seasonal promos, cross-sell, lifecycle flows, and app-push growth.
Full email builds
Campaign · Flow · TransactionalComplete emails — not just banners: product recommenders, promos, and transactional sends, designed and coded end to end. Scroll each to view the full build.
Lifecycle flows, built in Klaviyo
AutomationThe automations behind the revenue — triggered, timed, and split on real customer behavior and geography.
Abandoned Checkout — 9-country split
- Wait 1 hour, then a first reminder
- Wait 1 day, then a conditional split by country — US, AU, NZ, CA, UK, Netherlands, Poland, Singapore, Malaysia
- Each branch sends a localized "5% off" nudge
- Wait 4 days, then a "last chance" close
Welcome Series — behavior-aware
- Wait 2 days, then a value-first intro email
- Split on "has placed an order" — new vs existing customer
- Split on "subscribed to email" for the right consent path
- Tailored welcome + SkinQuiz hand-off into personalization
Beyond the inbox
I own the whole channel mix, not just email.
- Email — campaigns, brand spotlights, and lifecycle flows.
- SMS — high-intent promos and time-sensitive drops.
- App push — like this live trend alert, tying content and commerce together.
Impact
What the work moved.
A CRM channel doesn't just look good — it earns. I built one from near-zero into a real revenue line.
Figures from GA4 last-non-direct-click attribution (SkinSeoul internal reporting), 2026. Absolute revenue withheld for confidentiality — available on request.
Capabilities
From strategy to send.
The full CRM stack I work across — strategy, creative, automation, and the reporting to prove it out.
CRM & lifecycle audit
Find the revenue leaking between signup and second purchase — with a prioritized plan to plug it.
Campaign builds
Email, SMS, and app push, brief to scheduled send, with clean UTM tracking baked in.
Lifecycle flows
Welcome, abandoned checkout, post-purchase, replenishment, and win-back — built and optimized.
Segmentation
Behavioral and lifecycle segments that lift open, click, and conversion instead of blasting everyone.
Reporting & attribution
Dashboards that show what CRM actually earned — revenue per send, not vanity opens.
AI-assisted workflows
Practical automation for briefs, copy, and reporting so a lean team ships like a bigger one.
How I work
Operator first, decorator second.
Retention is the real growth lever.
Acquisition gets expensive fast. The cheapest revenue is the second order — so I obsess over the flows and segments that bring buyers back, not just the next big send.
The data decides, not the vibe.
I attribute CRM revenue at the source and design around what actually converts. Relevance over reach — a smaller, sharper send beats a blast every time.
Ship the whole lifecycle.
Campaigns, flows, and push all pull in one direction. I plan the calendar and the automation together so nothing contradicts and no moment gets missed.
Speed through AI, quality through taste.
I use AI to move fast on briefs, copy, and reporting — then apply judgment so the output feels premium, on-brand, and human.
Education & honors
Engineering brain, marketer's instinct.
- Performance-Based Scholarship — Freshman year (perfect 10.0 CGPA, top rank ~5,000 students)
- Performance-Based Scholarship — Sophomore year (top 2 in department)
- ~₹4.7L awarded for academic excellence
Certifications
Credentialed where it counts.
Contact
Get in touch.
Open to CRM roles and select freelance work. Email is the fastest way to reach me — I usually reply within a day.
harshitarora0901@gmail.com